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Is the Retail Market Really Ready for Semi-liquid Products?
Retail interest in alternative investments is rising, yet adoption of semi-liquid products remains slower than expected. In this analysis, Norman Finster (EY Luxembourg) explores the main barriers—from low financial literacy and opaque product structures to distribution hurdles and brand dominance—and outlines what asset managers must do to effectively reach retail investors as ELTIF 2.0 and new technologies reshape the landscape.