
Where does the real value of AI lie for European SMEs?
When Artificial Intelligence is discussed, the conversation often starts with the technology itself: larger models, better tools, faster deployment. This perspective is incomplete. A century ago, electricity did not transform industries simply because factories were connected to the grid. It transformed them because businesses redesigned processes, products and operating models around what electricity made possible. Artificial Intelligence is following the same path. The technology is becoming increasingly accessible, but value will come from companies that know how to apply it.

